In an era when popular short video, game and audiobook apps are vying for smartphone users' attention, it is difficult for a single-function reading device to compete in the market. And it should be noted that Kindle's e-book service will continue despite troubles its hardware end is facing.īut it wouldn't be surprising if Amazon is indeed planning to downscale Kindle operations in China.Īlthough China has about 494 million digital readers and a digital reading industry that is worth 35 billion yuan ($5.48 billion), according to the China Audio-video and Digital Publishing Association and China Institute on Press and Publication, only 27.2 percent of adults read on e-reading devices, while 76.7 percent read on their smartphones.
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Responding to queries, Amazon reaffirmed its commitment to serve Chinese customers who can continue to purchase Kindle e-reading devices through third-party online or offline retailers. While the speculation has drawn sarcastic comments, with some netizens saying Kindle has long become irrelevant in China, where the device was just good enough to serve as a lid "to help cook" a cup of instant noodles, devoted users are unwilling to say goodbye to the once e-reader leader, which heralded the e-reading craze in China. Weibo, China's equivalent of Twitter, is abuzz with speculation that Amazon might be pulling Kindle out of China after its e-ink reading devices ran out of stock on e-commerce portal JD.com and the closure of its flagship store on Alibaba in October. But is it now the end of e-book giant Kindle in China?
It's widely believed that e-books are spelling the end of physical books.
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